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inPowered takes the lead in digital marketing by leveraging AI to get personalized journeys that combine content intelligence and distribution.
Mission
inPowered is an AI-based platform for Content Marketing focused on transforming the way consumers explore brands' content. The venture leads the path of meaningful conversations while leading to business outcomes.
Impact
Its smart handling of AI’s power is key to disrupting its industry. Instead of simple ad-clicking, it offers journeys around helpful content. This scope allows inPowered to maximize the Return on Investment (ROI).
About
With vast experience with internet networking, Peyman and Pirouz Nilforoush founded inPowered.
Seeing the at-the-time downfall, Pirouz asked the big question. “What if we helped consumers to read content from a brand instead of forcing them to click on a banner ad?”
The company got listed by Inc. 5,000 as one of America’s fastest-growing companies in 2020.
It also earned recognition from the Content Management Institute and Digiday Tech.
With AI and Machine Learning, inPowered does not only allow marketers to get real ROI.
It also improves brand perception and increases onsite actions and user engagement.
The main goal of inPowered is to change the digital marketing paradigm. It achieves it by betting on disruptive and customized journeys for each user.
Deliver the functional, intuitive and scalable digital solutions that only leading companies can offer.
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UX UI Design
We've designed and developed inPowered’s UX and UI with Figma.
The platform was key detailed wireframes and prototypes.
We ensured a clean and sober design concept aligned with inPowered’s values.
Worth Mentioning: Our partnership with inPowered boosted the venture’s recognition. As a result, the company has worked with worldwide leaders such as Scotiabank.
"You're the best. We're very grateful for all the amazing work you've been doing. Thank you!" – Pirouz Nilforoush, President and Co-Founder @ inPowered
Strategy
Since 2021, our long-term collaboration has involved services like Content Intelligence (CI) and Content Distribution (CD).
Campaign-running was in the hands of inPowered agents. The venture requested to include its clients on the platform.
We worked on different features, enabling a whole user management section. This feature will allow inPowered and its clients to create users to handle the platform.
With a strategic-driven approach to business growth, we applied a clean interface to connect the CI and CD.
Marketers can now use the Content Intelligence section to see campaign metrics.
They can also access different content ideas that guarantee genuine and higher engagement. Teams can further create their campaigns in the Content Distribution section.
Our goal behind these workflows was to simplify processes.
Lead the Future
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