Build With Clarity To Lead The Future

Build With Clarity To Lead The Future

Beyond just designing or developing, we co-build decision systems that grow with your company without losing its core value. If you want to build heartfelt, well-thought-out digital solutions, you've come to the right place.
Meaningful Processes
Happy teams are the foundation of successful projects and products. If all parties feel good about their work, projects have a meaningful impact and inspiring quality!
Honest Approach
Capicua fosters positive environments for all companies and collaborators. We wish all our team members and partners to reach their full potential, even when the path seems tough.
Teamwork Strategy
Our team's confidence, experience, communication and collaboration skills are our best strengths. We encourage all partners and teammates to bring ideas to the table!
Renowned by
Clutch

A Team of Business-Driven Experts

Capicua's team has extensive experience in engine revenue, cost efficiency improvement, risk mitigation and business future-proofing. We seamlessly blend our strengths and skills to recast your ideas as thriving solutions in the Digital Transformation era.
1

Ismael Larrosa

Ismael Larrosa

Co-Founder & CEO

Ismael is the founder of the Capicua brand and the majority owner of its parent company, Larnick SRL. Further, he has over ten years of experience managing Software and Design projects. A flexible, service-oriented professional, he brings a unique blend of creativity, analytical skills, and cost-effective solutions. Ismael is also an avid collector of vintage advertising items and a fan of Mad Men.

Ismael Larrosa - Capicua CEO
2

Carlos Traibel

Carlos Traibel

Partner & COO

Carlos's strategic vision and smooth Design and Brand Management coordination ensured him successful endeavors, like recasting PwC as a global brand. While he joined the team in 2013 as a UX/UI Designer, he transitioned to Project Manager before landing his role of COO. With his incredible intuition and patience, Carlos leads business success while relying on human, people-first approaches.

Carlos Traibel - Capicua COO
3

Mauricio Nicoletti

Mauricio Nicoletti

Co-Founder & CCO

Mauricio was the first to join Ismael in Capicua's offices. While starting as a designer, he handled different roles, including administration and HR. As the company grew, he returned to his true passion, leading the Design team. He has tremendous professional experience in digital and printed design, with a portfolio that includes companies like TT Logics and PwC and brands like The Discovery Channel and Cartoon Network.

Mauricio Nicoletti - Capicua COO
4

Rosina Varela

Rosina Varela

People Care Chief 

Before Capicua, Rosina already had a promising career with ventures like Prometeo and Oktana Corporation. She became a part of the team in 2020 as Head Recruiter and grew to People Care Chief. In this role, she is key to developing and managing collaborators' well-being programs that foster team members' growth, like partnerships with renowned academic institutions for continuous learning that updates teams' knowledge.

Rosina Varela - Capicua People Care Leader
5

Pablo Restuccia

Pablo Restuccia

Partner & CTO

With vast international experience working abroad in New Zealand and Spain, Pablo's portfolio includes Matchmind and Vodafone's caliber. Once Capicua transitioned into Product Development, his management knowledge was key as he led the tech department. Nowadays, Pablo works as the Development Team Leader while being a partner at Capicua.

Pablo Restuccia - Capicua CTO

Our Thoughs on Shaped Clarity

Built to Finish Podcast
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Dynamic Decisions Podcast
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Successful Growth Strategies

Launch Faster.
Scale With Confidence.
Deliver the experiences that users love and founders believe in. Fewer iterations, better insight, stronger outcomes! Explore how Shaped Clarity™ turns vision into value!

Keynotes for Scalable Product Growth

The Palindrome - Capicua's Blog
Growth should come with less churn, not more confusion! Our insights help founders facing product drift, leads chasing better alignment and companies seeking growth. Take a deep dive into product experience strategies, UX thinking and scaling software.
Make The Difference