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APX focuses on profitability and operational efficiency to offer strategic, experience-based education for professionals in the aesthetic practices industry.
Mission
APX is a dedicated cloud solution built to increase profitability and employee productivity.
Impact
Its one-of-a-kind solution helps leading professionals in the context of aesthetic practices.
About
APX was founded in 2021 based on Terri Rose’s 30 years of experience in the aesthetic industry.
Since it was founded amidst COVID-19, it considered edges like staff turnover and a lack of training of newly hired staff.
In this context, APX focused on offering sales and financial training to achieve profitability and operational efficiency.
With a data-driven approach, APX has three main areas: training, analytics and community.
The Training area offers on-demand courses focused on productivity and profitability.
Likewise, the Analytics edge provides financial calculators and intelligent dashboards to translate raw data into actionable KPIs.
Lastly, its Community brings professionals together through mentoring and coaching.
APX provides an all-in-one educational space for aesthetic practice owners to succeed.
Deliver the functional, intuitive and scalable digital solutions that only leading companies can offer.
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Technology
The tech procedure started by combining Reach and Nest for front and back ends. It also included AWS hosting and PostgreSQL as its database.
We relied on the Coassemble Corporate eLearning integration to foster a comfortable environment for education-based interactions.
Likewise, we embedded both analytics and business intelligence (BI) into APX’s operations with Boldbi. We also considered Caspio for business applications.
Strategy
Capicua provided complete services in its partnership with APX.
These services went from full-stack development to UX-focused design and user experience.
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